Why join us
Becoming a part of our Vignette Collection is an opportunity to build on the unique strengths that set your hotel apart while partnering with a world-leading hospitality group that shares your values.
With our know-how and resources behind you, you can make the most of today’s fast-growing luxury market and create an even more successful and impactful business.
WORKING TOGETHER TO EXTEND YOUR REACH AND RETURNS
From the outset, we will put all of IHG®’s luxury and lifestyle experience to work, with our specialist teams focused on helping you make the most of the group’s unrivalled global networks, resources and systems.
Our accelerated hotel conversion process makes it quick and easy for hotels to join Vignette Collection, so you can start driving stronger returns sooner. Every step of the way, you will have the support of our New Hotel Openings (NHOPs) team with their years of experience in converting hotels at pace.
Performing from day one
Rapid access to IHG’s revenue delivery systems and world-leading loyalty programmes will instantly expand your reach and connect you to more guests, generating extra bookings.
The collection’s minimal brand requirements are designed to allow you to retain your hotel’s identity and also serve to minimise the cost of conversion.
Each hotel receives best-in-class support from IHG® Hotels & Resorts that is specifically tailored to the luxury market, spanning operations, marketing, sales and reservations.