Bringing our vision to life

There are some unmistakeable elements that tell our guests they are at a Vignette Collection hotel – from the uniqueness of the property and nature of the service to the subtle plaque by the front door.

Your brand and identity always comes first

We want to celebrate all the special things that make your hotel stand out from the crowd – from its distinctive name and design style to the service personality that your guests love and keep coming back for.

On property

Your hotel’s look and feel may be inspired by its location, history or architecture, but it will always take precedence over our collection branding. So whether you already have an established identity that sets you apart or you are aiming to develop one, Vignette Collection; is always subtle and secondary.

Above property

Our social media, website and digital or print ads give us the opportunity to be a little bolder with our identity, showcasing our family of hotels in a sophisticated, engaging way. When our brand appears – whether as a logo, a passport-inspired ‘stamp of authenticity’ or a monogram – it acts in a supporting role.

It is a mark of quality for guests, simply confirming their choice and adding reassurance.


Unique and proudly independent, our hotels all embody luxury in a different way. What they share is a commitment to a succinct set of standards that we know discerning guests seek out and love.

Asset requirements:

  • Entry-level luxury positioning
  • Targeting 70+ keys and 26sqm room size (flexible by location)
  • Key city and resort locations, benefiting from strong IHG® system delivery
  • Fitness; Bar/Lounge; provision for all meal periods and out-of-hours

High quality design and condition

Distinctive design style applied throughout, and property in grade A condition.

Indulgent sleep and invigorating shower experience

Luxury linen and mattress and high-quality shower.

Luxury Food & Beverage

A high quality offering throughout the day showcasing provenance and craft, expertly delivered in welcoming public spaces and guest rooms.

Outstanding service philosophy

Perfectly pitched service that brilliantly meets every need of today’s luxury guest.

Seamless connectivity

Fast wireless broadband in all bedrooms and public areas.

What sets us

One-of-a-kind stays

No two stays are the same. Every time you arrive at one of our hotels, you’ll be met with its own distinct style and character.

  • A name inspired by the hotel’s history, character or location
  • Hotel-branded signage, collateral and uniforms
  • Interior design that is relevant and consistent
  • A distinct service style and hallmarks

Memorable rituals

Collection properties each have their own complimentary rituals that create a wonderful sense of anticipation and connection for guests and add a special something to every stay.

Food and beverage

From a sundowner cocktail trolley to an amuse-bouche before dinner.


From alfresco classic movie nights to walking history tours of the grounds.


From morning yoga on the beach to mindfulness candle-lighting rituals each evening.

A means for good

We’re committed to making positive change for people, place, and planet, by partnering with companies and charities that align with IHG’s Journey to Tomorrow.

We also help our Owners and Hotel teams to engage with local initiatives of their choice, with a focus on building a brighter future for the communities they operate in.